Embrace accountability and take business risks under your own name. Society will reward you with responsibility, equity, and leverage. To get rich, you need leverage. Leverage comes in labor, comes in capital, or it can come through code or media. But most of these, like labor and capital, people have to give to you. For labor, somebody has to follow you. For capital, somebody has to give you money, assets to manage, or machines. So to get these things, you have to build credibility, and you have to do it under your own name as much as possible, which is risky. So, accountability is a double-edged thing. It allows you to take credit when things go well and to bear the brunt of the failure when things go badly. Clear accountability is important. Without accountability, you don't have incentives. Without accountability, you can't build credibility. But you take risks. You risk failure. You risk humiliation. You risk failure under your own name. Luckily, in modern society, there's no more debtors' prison and people aren't imprisoned or executed for losing other people's money, but we're still socially hardwired to not fail in public under our own names. The people who have the ability to fail in public under their own names actually gain a lot of power.